The E-reputation strategy of an individual refers to the image of a person on the web (websites and social systems). This reputation stems in part from what the subject publishes itself and the appreciation of the Internet users.
The implementation of an e-reputation strategy of an individual allows following the progress of its reputation on the web while managing, monitoring and developing its image. It also makes its professional and personal qualities assets in the eyes of Internet users. Digital imaging can increase a person’s notoriety and tarnish it, so it’s important to monitor it.
A real strategy to manage the e-reputation of an individual:
The e-reputation is an essential axis to consider in the optimization of a promotion and communication strategy. With the advance of technology, individuals are immensely concerned by the impact of their digital identity on the perception of their message and their image.
The use of the privileged channels of Internet users makes it possible to better manage its e-reputation and establish an affinity relationship while enhancing communication and ensuring its visibility. The creation of a dialogue with Internet users makes it possible to better conquer them and make them the ambassadors of their image.
The management of the reputation of an individual is methodically and indefinitely. The first step is to take stock of what is said about his image, focusing on sites with a large audience. You must know how to set limits on the scope of a watch and especially do not omit to establish a similar methodology on the eve of competition.
The objectives must be defined on the basis of the inventory of fixtures and needs. Thus, the applications can be multiple and the management of the reputation can comprise different forms according to the needs. The approach in question must be adapted to recruitment, external communication, and retention.
The implementation of an e-reputation strategy of an individual implies a rigorous organization because the management and monitoring of the e-reputation are sometimes time-consuming. To do this, it is necessary to identify the potential impacts on its organization, to sensitize the collaborators and to define the roles.
Managing his reputation is not just about removing unwanted items from his person. This action, similar to censorship, has no long-term effect. It is easier to ask the question about what motivates comments or articles that tarnish its image than to delete them.
The management of e-reputation requires communication and involvement in the exchanges, as well as a contribution of added value to the content diffused to tend towards the objective sought and to establish its credibility.
The risks of e-reputation for an individual:
The Internet is a popular and powerful medium. Individuals may be victims of defamation, harassment and slanderous speech that undermines their credibility and integrity. This sometimes has repercussions in various areas of their daily lives.
On a personal level, searching for information about a particular person is not uncommon. With photos, shares, writings and public publications, it is possible to find out more about someone.
At the professional level, there is a close relationship between recruitment and e-reputation. The profiles available on the professional networks also serve as online CVs to indicate their references.
Personal branding and branding:
Like brands and businesses, individuals enjoy a reputation on the web. The electronic reputation of a person includes all information published on the net about it.
The development of social networks and the speed with which information is spread through their channel has an impact on information about an individual. Posted on the web, they can be harmful if they are not managed.
E-reputation plays a big role in a person’s life. Indeed, many contents such as an online resume, videos, and photos contributed to the reputation of an individual online.
These data represent the major components of e-reputation and it is better for the individual to convey a positive message about himself. Neglect of the web-reputation can negatively affect its image if the potentially harmful content remains online for a long time.
To avoid this, you should evaluate his reputation on the web, including typing his name and first name in the Google search bar. The information on the first and second pages is the most important. This helps to get an idea of what people think.
Some tips to E-reputation strategy:
When harmful information is published on the web, the person concerned may request their removal from the hosting site. To do this, she must explain the reasons why the content undermines her e-reputation or privacy.
The individual must also manage their privacy settings on social networks, where information may be posted without their consent. For a regular watch on various sites at once, it is necessary to use tools that offer good solutions for monitoring the internet.
How to modify the E-reputation strategy of an individual?
Online posting of positive or negative information about an individual can be changed at any time. In the most extreme cases, it is necessary to refer to the specialized agencies to modify the harmful information on his person to turn them in his favor. All E-reputation strategy do not intervene with individuals. Some only establish contracts with professionals, however, all Reputation Guide partners agree to work on individuals and individuals.
To E-reputation strategy of an individual, we must rely on good contacts in the field of crisis communication to whitewash its image with Internet users.
Some extended E-reputation strategies:
Here are our tips and solutions to optimize your personal reputation: the user can easily control what he publishes himself on the web by analyzing the scope of the information before distributing it. On the other hand, the most difficult to manage is what users say about him. It is important to know some methods.
- Googling regularly
According to statistics, Google holds a 95% market share of Internet searches. We can, therefore, make this search engine a reflection of its image. Just enter his name and see the contents of pages that have links with you. You also have to control the images and the videos in order to know what could hinder its notoriety.
If the user finds negative content that can damage his reputation, he has the right to request their deletion from the site concerned or from the National Commission for Computing and Freedoms (CNIL). After the legal deadline of 2 months, if the same contents are still on the web, he can take legal action.
- Publish positive content regularly
If the subject has a website, he can put positive content online regularly in order to create a “noise” around negative articles. The keywords must be well studied so that the site is visible to the Internet users, that is to say, it appears on the first pages of the query results of the search engines.
- Check your social profile
Social networks or social media are platforms for sharing and exchanging information (written articles, photos, sounds or videos). Facebook, Twitter, Linkedin, and Google plus are cited among the most used.
Here, the idea is to visit his profile on the platform on which one is registered, to correct if necessary his undesirable photos and his status. The use of social networks must be as consistent with his profile.
To improve his particular e-reputation, he must not be negative or be a lesson giver. It must be rather positive.
Some people make the mistake of opening up a multitude of accounts that they can not handle given the time. It must be remembered that the development of the digital image does not depend on a large number of accounts.
- Know how to animate your blog
The blog or cyber carnet is a kind of website used to publish articles about a subject or profession. These items are signed, dated and stored in most recent to oldest.
To ensure its visibility and maintain its community, the blogger must write on well-defined topics and respect its frequency of publication (daily, weekly, fortnight or monthly).
It is also necessary to implement tools and methods of different natures. The adapted software can repair e-reputation by automating certain orders and analyzing the situation of the person. The goal of this step is to give back positive information to read to Internet users.