Not as much as we read and listen almost daily. But maybe more than we would like. The phenomenon of online reputation is massive because it is based on two human needs: the need to share and the need for security. Both are important, where opinions are amplified. For the hotelier, it is important to pay attention to the reputation directly influences the booking decision on the part of clients who are actively looking for a hotel for an upcoming trip. The proximity to the reserve inclines to think that it has great influence.