You have to focus on two objectives:
1) Acceptable ranking: one position among the 40% best in the destination.
2) Recent non-negative opinions: the absence of negative comments among the first five.
But in this case, as in other aspects of management, prevention is better than cure: our direct feedback system integrated with the PMS and that will give you four times more data than online comments about service failures that you should correct, anticipating to which customers can comment online. The best reputation management is what is done before the comment on the internet.