Online reputation monitoring:
We carry out a compilation and analysis of all the information available on the Internet about a person, company or brand. As much what the person, brand or company says as what others say, since reputation is an aggregate of all that information and opinions.
In this analysis we assess whether the mentions are positive or negative, analyzing especially the negative information or opinions. All the negative messages are prioritized and their veracity checked, followed by monitoring and “control”.
In the monitoring of online reputation, we also study the visibility (how many times the person, company or brand appears on the Internet), since online reputation is the product of the visibility and value of those mentions.
Creating a positive online reputation:
Based on the information available, we take the initiative and create a positive online reputation through the use of blogs, professional profiles, social networks and microblogging: We generate interesting content and we send it to the people who are interested.
The creation of a positive online reputation goes hand in hand with a thorough review of the content of the website. It must offer added value and help to easily find all the relevant information for Internet users; We achieve this through the inclusion of blogs, videos, and positioning.
The most important thing in online reputation is to work preventively and spend a lot of time creating a positive online reputation.
Work on negative messages
Work on negative messages or online reputation management will not be among our priorities if the first two points have been made correctly.
However, there can always be a reputation crisis, when looking for your name, company or brand on the Internet, you will see unfavorable results (for example entries in TrabajoBasura.info, complaints, claims, direct competition, etc.) to which you have to deal with immediately.
We work on negative messages so that either disappears from the network or are relegated to irrelevant positions in the search engines. The online reputation management is a mix of PR work, communication, and positioning.